Privacy Policy

Last updated: July 29, 2025

1. Introduction

Hidden Flame ("we", "our", or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website hidden-flame.com or use our services.

2. Information We Collect

2.1 Personal Data

We may collect the following personal information:

• Name and contact details (email address, phone number, postal address)
• Company information
• Service preferences and requirements
• Communication history with us

2.2 Technical Data

We automatically collect certain technical information, including:

• IP address and browser information
• Device type and operating system
• Website usage data and analytics
• Cookies and similar tracking technologies

3. How We Use Your Information

We use your personal data for the following purposes:

• To provide and deliver our web development and SEO services
• To communicate with you about your projects and inquiries
• To improve our website and services
• To comply with legal obligations
• For marketing purposes (with your consent)

4. Legal Basis for Processing

Under GDPR, we process your personal data based on:

• Consent: When you voluntarily provide information through forms
• Contract: To fulfill our service agreements
• Legitimate Interest: To improve our services and website functionality
• Legal Obligation: To comply with applicable laws

5. Data Sharing and Disclosure

We do not sell your personal data. We may share your information with:

• Service providers who assist in delivering our services
• Legal authorities when required by law
• Business partners with your explicit consent

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure.

7. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Contact information is typically retained for 3 years after our last interaction.

8. Your Rights Under GDPR

As a data subject, you have the right to:

• Access your personal data
• Rectify inaccurate or incomplete data
• Erase your personal data (right to be forgotten)
• Restrict processing of your data
• Data portability
• Object to processing
• Withdraw consent at any time

9. Cookies

Our website uses cookies to enhance user experience and analyze website traffic. You can manage your cookie preferences through our cookie consent banner or browser settings.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

11. International Transfers

If we transfer your data outside the UK/EU, we ensure appropriate safeguards are in place to protect your information in accordance with data protection laws.

12. Children's Privacy

Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children under 16.

13. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any significant changes by posting the new policy on our website with an updated "Last updated" date.

14. Contact Information

If you have any questions about this privacy policy or wish to exercise your rights, please contact us:

15. Data Protection Officer

For data protection matters, you can contact our Data Protection Officer at [email protected].

16. Supervisory Authority

You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal data appropriately. Visit ico.org.uk for more information.