Cookie Policy

Last updated: July 29, 2025

1. What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

2. How We Use Cookies

Hidden Flame uses cookies to:

• Remember your preferences and settings
• Understand how you use our website
• Improve your browsing experience
• Provide personalized content and advertisements
• Analyze website traffic and performance

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies.

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's functionality and user experience.

3.3 Functional Cookies

These cookies allow the website to remember choices you make and provide enhanced, more personal features. They may be set by us or by third-party providers whose services we use.

3.4 Marketing Cookies

These cookies track your browsing habits to show you relevant advertisements. They may be used to build a profile of your interests and show you relevant ads on other sites.

4. Third-Party Cookies

Some cookies on our website are set by third-party services:

• Google Analytics: For website traffic analysis
• Google Fonts: For web font delivery
• Social Media Platforms: For social sharing functionality
• Content Delivery Networks: For improved website performance

5. Managing Your Cookie Preferences

5.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner allowing you to:

• Accept all cookies
• Accept only necessary cookies
• Customize your cookie preferences

5.2 Browser Settings

You can also control cookies through your browser settings:

• Chrome: Settings > Privacy and security > Cookies and other site data
• Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Edge: Settings > Cookies and site permissions

5.3 Opt-Out Links

You can opt out of specific tracking services:

• Google Analytics Opt-out
• Facebook Ad Preferences
• Network Advertising Initiative Opt-out

6. Cookie Duration

Cookies may be:

• Session cookies: Deleted when you close your browser
• Persistent cookies: Remain on your device for a set period or until manually deleted

7. Impact of Disabling Cookies

Disabling cookies may affect website functionality:

• Some features may not work properly
• Your preferences may not be remembered
• You may see less relevant content
• Website performance may be reduced

8. Updates to Cookie Usage

We may update our cookie usage from time to time. Any changes will be reflected in this Cookie Policy with an updated "Last updated" date.

9. Local Storage and Similar Technologies

In addition to cookies, we may use:

• Local Storage: For storing larger amounts of data locally
• Session Storage: For temporary data storage during your session
• Web Beacons: For tracking email interactions and website usage

10. Children's Privacy

Our website is not intended for children under 16. We do not knowingly collect data from children through cookies or other tracking technologies.

11. International Data Transfers

Some cookies may transfer data to countries outside the UK/EU. We ensure appropriate safeguards are in place for such transfers.

12. Contact Us About Cookies

If you have questions about our use of cookies, please contact us:

13. Regulatory Compliance

Our cookie practices comply with:

• UK GDPR (General Data Protection Regulation)
• PECR (Privacy and Electronic Communications Regulations)
• ICO (Information Commissioner's Office) guidelines